Origins Of Danish Jewllery Pandora

By Anita Hale

Pandora is a Danish jewellery maker. It is mainly recognizable as the maker of hundreds of different charms and charms bracelets. You can find over eight hundred different charm designs by Pandora. These are sold on a global scale in over 50 countries. Pandora charms are undoubtedly their most successful product. However, they have also produced ranges of necklaces, rings, pendants and earrings.

So how did Pandora begin? The company's origins start with Danish couple Per and Winnie Enevoldsen. Per was originally a goldsmith. He opened up a jewellery store in Copenhagen in 1982. During this time Per and Winnie would fly to Thailand where they would source jewellery. These trips would provide them with products to sell back home in their shop.

The Enevoldsen's decided in 1984 that they would concentrate on wholesale as opposed to retail. This inspired them to open up a manufacturing plant in Thailand which they called Pandora Productions. They hired a woman called Lone Frandsen to design the jewellery range that the plant would make.

The name Pandora Productions had become known simply as "Pandora" by 1987. The plant had been relocated back to Denmark and the couple established a head office in Copenhagen. The business also decided to cease retailing and operate solely as a wholesaler and jewellery designer.

1996 saw Pandora gain another jewellery designer. Lisbeth En Larsen was hired to work in conjunction with Lone Frandsen. Together they were supposed to design and set up a style of jewellery that would be completely unique to the Pandora.

It took some time for them to get there. However, the defining moment finally happened in the year 2000. It was then that Pandora brought in its initial collection of charms and charm bracelets. It turned out to be a shrewd decision as charm bracelets were back in vogue. But Pandora managed to stand out from the crowd with some clever concepts. One of these included the premise of "one charm for every unforgettable moment in your life." The charms themselves were constructed from high calibre metals such as sterling silver and gold. Additionally, Pandora introduced a wide range of murano glass charms which have continued to be popular to this day. The glass charms were had-crafted on the Murano island in Italy and feature vivid colours that shine in the light. The amalgamation of superior components and the considerable selection of designs on offer was a big hit with buyers.

An added benefit was the simple fact that each and every charm was designed with Pandora's patented threading technique. This meant that each charm would have to be twisted over the end of the Pandora bracelet to safeguarded it. This resulted in being a clever tactic by Pandora. It provided a failsafe that purchasers could basically only screw their Pandora charms onto a corresponding bracelet. Pandora charms simply would not fit onto rival brand. Other types of charm wouldn't work on Pandora bracelets either. Once you were a Pandora customer, it made sense to stay a Pandora customer.

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